Designing a Business Package

DESCRIPTION:

The content includes computer skills; digital publishing concepts and operations; layout, design, and measurement activities; decision-making activities; and digital imaging.

Purpose:

This activity will allow students to show their creativity by designing their own business to make it appeal to a certain audience.

Procedure:

Students will work in individually. Students must decide on a catchy name, slogan and logo for their business. Students should also design a suitable advertising campaign for their newly created business that include  letterhead stationary, business card, brochure about their business, flyers,  a newspaper ad,  Using power Point  create a radio/television commercials about your business and the final assignment is to create a website for your website.  The commercial and designs will be presented to the class.

CHECKLIST

1LOGO 1Business Card 1Commercial using PowerPoint or Video.
1Slogan 1Brochure 1Website
1Name 1Flyer  
1Letterhead 1Newspaper Ad  
     

STUDENT PERFORMANCE STANDARDS

20.38 Discuss the use of technology in a digital publishing environment.

48.00 Demonstrate proficiency in computer skills.

49.00 Demonstrate knowledge of digital publishing concepts.

50.00  Demonstrate proficiency in digital publishing operations.

51.00 Perform layout, design, and measurement activities.

52.00 Perform proficiency in digital publishing operations.

53.00 Demonstrate proficiency in digital imaging.